Podcasting has become a powerful tool for businesses of all sizes to reach wider audiences and boost their brand visibility. With nearly 28 million users already streaming on Spotify, it’s no wonder why so many have flocked to this platform for their podcasting needs. But what does it take to get your podcast up and running on Spotify? In this article, we’ll discuss the steps necessary to upload your podcast onto this platform, as well as how to optimize your content for maximum success. So whether you’re just getting started or looking to level up your existing setup, read on to learn more about what the Spotify podcasting experience can offer you.

Spotify is now the biggest podcast player in the US

Spotify has cemented its position as the top podcast player in the US, according to a new report from Edison Research. The firm found that Spotify was used by 15% of Americans who listen to podcasts, up from 8% in 2019.

This means that Spotify is now ahead of Apple Podcasts, which was used by 14% of respondents. This is a significant achievement for the company, which only launched its dedicated podcast app in February 2019.

Spotify has been investing heavily in podcasts in recent years, and it now has an impressive catalogue of exclusive shows. It also offers features that other podcast apps don’t, such as the ability to speed up or slow down playback.

The company’s success in the podcast space is particularly impressive given the competition it faces from tech giants like Apple and Amazon. But Spotify’s focus on personalisation and recommendation appears to be paying off, with users flocking to the platform for their audio needs.

Over 28 million people use Spotify to listen to podcasts

As of 2019, Spotify has over 286 million monthly active users, with over 108 million of those being paying subscribers. A large portion of Spotify’s userbase is located in the United States, where the platform has an estimated 24 million users.

Spotify offers a comprehensive and convenient experience for streaming podcasts. There are over 500,000 podcasts available on the platform, including popular shows like The Joe Rogan Experience, TED Talks Daily, and Serial. Users can browse and search for podcasts by topic or genre, or they can follow their favorite shows to get new episodes as they’re released.

Spotify also makes it easy to listen to podcasts on the go with its mobile app. Users can download episodes for offline listening, or they can stream podcasts over a cellular connection. The app includes features like playback speed control and episode skipping, so users can customize their listening experience to suit their needs.

Whether you’re a podcast enthusiast or just getting started with audio content, Spotify is a great option for streaming your favorite shows. With a huge selection of programs to choose from and convenient mobile listening options, it’s no wonder that millions of people use Spotify to listen to podcasts.

Why Spotify is so popular for podcasts

Spotify has quickly become one of the most popular podcast streaming platforms. There are a number of reasons for this, but chief among them is the fact that Spotify offers a number of features that make it an attractive option for podcast listeners.

For starters, Spotify makes it easy to find and subscribe to podcasts. The platform has a dedicated section for podcasts, and you can browse by topic or genre to find something that interests you. You can also search for specific podcasts or episodes, and Spotify will suggest similar shows based on your listening history.

Once you’ve found a podcast you like, subscribing is as simple as clicking a button. Spotify will then keep track of new episodes and add them to your feed automatically. You can also choose to download episodes for offline listening, which is great if you’re going to be without an internet connection (or if you just want to conserve data).

But perhaps the biggest reason why Spotify is so popular for podcasts is because of its wealth of features for users. With Spotify, you can easily control playback speed, create custom playlists, and even listen to podcasts hands-free with Alexa integration. Plus, if you have a Premium subscription, you’ll get access to exclusive content and bonus features from some of your favorite shows.

How to find podcasts on Spotify

If you’re a fan of podcasts, there’s a good chance you’re using Spotify to listen to them. After all, the popular music streaming service offers one of the most comprehensive podcast catalogs around. But how do you actually find podcasts on Spotify?

It’s actually quite simple. Just open up the Spotify app and head to the Browse section. From there, scroll down until you see the Podcasts section. Tap on it and you’ll be presented with a list of featured and popular podcasts.

If you know the name of the podcast you’re looking for, you can also search for it directly from the search bar. Just type in “podcast” followed by the name of the show and it should pop right up.

Once you’ve found a podcast you want to listen to, just tap on it and hit the play button. It’s that easy!


Spotify’s 28.2 million podcast subscribers mark a significant milestone in the streaming giant’s mission to become an even more dominant player in audio entertainment. This figure shows that Spotify is beginning to catch up with other major platforms such Apple Podcasts and Google Podcasts, while at the same time solidifying its position as one of the top streaming services for podcasts. As Spotify continues to roll out new features and continue its expansion into podcasting, it will be interesting to see how this number changes over time and what other successes may come from this platform.

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