It’s no secret that data-driven insights are the key to successful marketing campaigns. But how do you get your hands on quality data? For marketers, PR professionals and other business professionals, having access to reliable sources of data can make all the difference—and that’s where tools like Cision, Brandwatch, Butcher & TechCrunch come in. In this blog post, we’ll take a closer look at these tools and how they can help you harness the power of data-driven insights for your campaigns. We’ll explore their features, capabilities and pricing models so you have a better understanding of what they offer and how they can benefit your organization. Read on to learn more!

What is Brandwatch?

Brandwatch is a social media monitoring tool that helps you track, analyze, and report on your brand’s social media performance. With Brandwatch, you can track social media conversations in real-time, identify influencers and advocates, and measure your brand’s social media ROI.

What is Butcher?

1. What is Butcher?

Butcher is a new tool from Cision and Brandwatch that promises to make the process of creating and managing social media campaigns much easier. The two companies have come together to create a platform that combines the best of both their technologies, making it simpler and faster for users to get up and running with social media campaigns.

What is Cision?

Cision is a public relations (PR) and marketing intelligence software company. It was founded in 2006 and is headquartered in Chicago, Illinois. Cision’s software allows users to track media coverage, manage contacts, and measure the effectiveness of their PR and marketing campaigns. The company also offers a suite of tools for social media monitoring and analysis.

Cision’s software is used by some of the world’s largest companies, including Coca-Cola, IBM, Johnson & Johnson, and McDonald’s. In addition to its enterprise offerings, Cision also provides a number of tools for small businesses and individuals. These include a free social media monitoring tool and a paid service that provides access to its extensive media database.

What is TechCrunch?

TechCrunch is a leading technology media property, dedicated to obsessively profiling startups, reviewing new Internet products, and breaking tech news. Founded in 2005, TechCrunch and its network of websites reach over 13 million unique visitors per month. TechCrunch was acquired by AOL in 2010 and operates as a subsidiary of AOL Huffington Post Media Group.

How do these companies work together?

1. How do these companies work together?

The partnership between Cision and Brandwatch provides an unprecedented level of insight into the media landscape for public relations and marketing professionals. By working together, Cision and Brandwatch give users the ability to track, analyze and act on media opportunities in real-time.

This powerful combination provides users with everything they need to identify influencers, craft targeted messages, measure campaign efficacy and more. In short, it helps users make the most of every opportunity to create meaningful connections with their audiences.

What does this mean for the future of online marketing?

The future of online marketing is shrouded in uncertainty, but there are a few things we can be sure of. First, the rise of social media and mobile devices has changed the way consumers interact with brands. They are now more likely than ever before to discovery new products and services through social media and word-of-mouth recommendations. This means that marketers need to focus on creating compelling content that can be shared across social media platforms.

Second, we can expect to see more personalized and targeted marketing messages as data analytics continues to evolve. Marketers will have access to increasingly sophisticated tools that allow them to segment their audiences and deliver highly customized messages.

Finally, we can expect the continued growth of ecommerce as shoppers become more comfortable making purchases online. This shift will present both challenges and opportunities for marketers as they strive to reach and convert customers in a digital environment.


In conclusion, Cision PR, Brandwatch 450 Butcher, and TechCrunch are all useful tools for marketing professionals. Each of these services has its own unique features that can help you reach your goals. Whether it’s researching competitors or building a comprehensive social media strategy, these services have the power to take your campaigns to new heights. Consider exploring each of them in more detail and seeing what might be able to do for your business today!

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