Streaming platforms have become an integral part of our digital lives. According to eMarketer’s latest report, 28.2 million people in the US were using Spotify during 2019 – a number that has only been increasing over the years. With this growth, it’s important for businesses to understand the opportunities that streaming services provide; from marketing campaigns to branded integrations and more, there are plenty of ways businesses can leverage streaming platforms to reach new audiences. In this blog post, we will explore the current landscape of streaming platforms, with a special focus on Spotify and its user base. We’ll discuss eMarketer’s report and how you can use Spotify as an effective marketing tool for your business.

What is emarketer spotify?

emarketer spotify is a streaming music service that offers ad-supported and subscription-based listening plans. It is available in more than 50 countries and has more than 140 million users as of December 2019.

The company was founded in 2006 by Daniel Ek and Martin Lorentzon. Spotify is headquartered in Stockholm, Sweden.

How many people use emarketer spotify in the US?

As of July 2019, there are an estimated 86.7 million people in the US using Spotify. This is up from 83 million in June 2018.

What do experts think about emarketer spotify?

Spotify has been a controversial topic among experts since its inception. Some feel that it is a great addition to the music industry, while others argue that it is taking away from artists’ revenue.

Those in support of Spotify say that it is a great way for new artists to get their music out there and be heard by a wider audience. They also argue that it is a more convenient way to listen to music, as users can create custom playlists and listen offline.

Critics of Spotify argue that the company does not pay enough royalties to artists, and that it will eventually lead to the demise of the music industry. They also point out that many users do not pay for the service, which means even less revenue for artists.


This data from eMarketer shows that Spotify is the leading streaming music service in the United States, with 28.2 million users as of 2019. It also indicates that there has been steady growth in subscribers over the last few years, making it a viable option for anyone looking to listen to their favorite tunes on demand. With so many options available for streaming music services today, Spotify’s continuing success makes us confident that it will remain an industry leader for years to come.


We live in a world where streaming services have become the norm. Music, movies, and TV shows are all accessible on demand through streaming services such as Spotify, Netflix, and Hulu. When it comes to music streaming, Spotify is the leader of the pack. As of 2020, they boasted 28.2 million users in the US alone according to emarketer. This number continues to grow as more people discover the wealth and convenience of music streaming. In this article we will explore how Spotify’s evolution has changed the landscape of music streaming, why emarketer’s numbers paint an encouraging picture for the industry and what this means for musicians looking to capitalize on this exciting new trend.

What is emarketer?

emarketer is a tool that allows users to track their progress in Spotify and share their music with friends. It also allows users to create and manage their own playlists, as well as see what other people are listening to.

How many people use Spotify in the US?

Spotify is one of the most popular music streaming platforms in the world, with over 217 million monthly active users as of January 2020. Of those users, 96 million are from the US. Spotify has seen steady growth in its US user base since 2016, when it had 50 million monthly active users.

What are the benefits of using Spotify?

Spotify offers many benefits for users, including a large and varied music library, personalized recommendations, ad-free listening, and offline playback. Spotify also offers a premium subscription that gives users even more features, such as high-quality streaming, no ads, and access to exclusive content. Premium subscribers also get discounts on concert tickets and merchandise.

How to use Spotify

Spotify is a music streaming service that offers users access to millions of songs. You can use Spotify for free, or sign up for a premium account to get even more features.

To use Spotify, simply create an account and log in. Then, you can start listening to music right away. You can search for specific artists, songs, or albums, or browse through genre-based playlists.

If you have a premium account, you can also download songs for offline listening, create your own playlists, and more. Plus, premium members get ad-free listening and high-quality audio.

Whether you’re a free or premium user, Spotify is a great way to listen to music on your computer or mobile device.


The data from eMarketer shows that Spotify has 28.2 million users in the United States, making it one of the biggest streaming platforms in the country. This is an impressive achievement for Spotify given its short lifespan and demonstrates a strong user base for their services. Furthermore, their additional features such as podcasts are likely to have further supported their growth and popularity among users. If these numbers continue to grow, it will be interesting to see where Spotify stands next year when compared with other music streaming services such as Apple Music or Pandora.

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