With more people turning to digital audio streaming than ever before, it’s no surprise that streaming services like Spotify and Apple Podcasts are hitting record highs. According to a recent report from eMarketer, Spotify now has 28.2 million subscribers in the US while Apple Podcasts has gained an impressive 24.9 million listeners. But what does this mean for marketers? In this blog post, we’ll take a look at how these increases in digital audio streaming could affect marketing strategies, and why brands should pay attention to the growing audio landscape. Read on to find out!

What are emarketer and Spotify?

emarketer is a media company that provides market research and data on digital marketing and media trends. Spotify is a music streaming service with over 140 million active users.

Why are they important?

There are a few reasons why emarketer spotify .m apple podcastsperez are important. For one, they allow users to access a wealth of content that would otherwise be unavailable. This includes podcasts, music, and other audio content. Additionally, these services provide an easy way for users to keep up with their favorite shows and discover new ones. Finally, they offer a convenient way for users to listen to content on the go.

What is their relationship to Apple Podcasts?

Apple Podcasts is a directory of podcasts made available by Apple Inc. It was launched on June 28, 2005, with the release of iTunes version 4.9.

Since its launch, Apple Podcasts has become the most popular podcast directory and currently has a market share of over 60%. The platform is easy to use and offers a variety of features that make it attractive to podcast creators and listeners alike.

Apple Podcasts offers both individual episodes and entire series for listeners to choose from. The directory also allows users to subscribe to their favorite shows so they can automatically receive new episodes as they are released.

In addition to offering a convenient way to find and listen to podcasts, Apple Podcasts also provides creators with tools to help them promote and monetize their shows. For example, creators can submit their podcasts for inclusion in iTunes’ New & Noteworthy section or use iTunes’ built-in RSS feed generator to syndicate their show across the web.

What does this mean for the future of podcasts?

Podcasts are becoming increasingly popular, and there are many different ways to listen to them. However, one of the most popular methods is through streaming platforms such as Spotify or Apple Podcasts. This means that more and more people are likely to be listening to podcasts through these platforms in the future.

There are a few implications of this trend. First, it means that podcast creators need to be aware of how these platforms work and make sure their content is accessible on them. Second, it could lead to more people discovery new podcasts through recommendations from friends or algorithm-based suggestions. And finally, it could mean that advertising on these platforms becomes more effective, as more people are using them to listen to podcasts.

So what does this all mean for the future of podcasts? It looks like they’re here to stay and only continue growing in popularity. If you’re a podcast creator, make sure you’re up-to-date on the latest platform trends. And if you’re a listener, get ready for even more great content to discover!

What is emarketer spotify?

Spotify is a digital, cross-platform music streaming service offering users a variety of music content from Sony, EMI, Warner Music Group and Universal. Spotify operates under a freemium business model, with basic features free for users and additional features available through paid subscriptions.

Spotify is available in most of Europe and the Americas, Australia, New Zealand and South Africa. It is available for most modern devices, including Windows, macOS and Linux computers, as well as iOS and Android smartphones and tablets. Spotify also offers a web player, which requires a Spotify account to use.

Spotify was founded in 2006 by Daniel Ek and Martin Lorentzon. The company’s headquarters are in Stockholm, Sweden. As of December 2020, Spotify had 345 million monthly active users, including 155 million paying subscribers.

How many people use emarketer spotify?

There are currently 181 million people using Spotify, which is a significant increase from the 158 million users in 2018. This makes Spotify the most popular streaming service worldwide. emarketer spotify has been growing in popularity as well, with an estimated 7.5 million users in 2019.

What are the benefits of using emarketer spotify?

There are a number of benefits to using emarketer spotify over other podcast streaming platforms. Perhaps the most obvious benefit is that emarketer spotify offers a much wider range of content than most other podcast streaming platforms. With over 2 million podcasts available on the platform, users are sure to find content that interests them.

Another key benefit of using emarketer spotify is that the platform makes it easy to discover new and interesting podcasts. The platform’s recommendation engine takes into account a user’s listening habits and provides personalized recommendations for new shows they might enjoy. This can be a great way to find new and niche podcasts that you wouldn’t otherwise come across.

Finally, emarketer spotify also offers some unique features that set it apart from other podcast streaming platforms. For example, the platform allows users to speed up or slow down playback, which can be helpful when trying to digest complex information or when multitasking. Additionally, the platform offers exclusive content from certain providers that can’t be found anywhere else.

What are some of the best features of emarketer spotify?

Spotify offers a comprehensive and convenient experience when streaming music. The app is free to download and use, with a premium subscription available for ad-free listening and other benefits. Spotify has a massive library of songs to choose from, with new releases added regularly. You can create custom playlists, listen to radio stations, and follow your favorite artists to keep up with their latest releases. The app also includes features such as cross-platform compatibility, offline listening, and social integration.

How to get started with emarketer spotify

If you’re new to emarketer spotify, the best place to start is with the tutorials on the website. These will walk you through the basics of using the platform and show you how to get the most out of its features.

Once you’ve gone through the tutorials, it’s time to start exploring emarketer spotify on your own. Start by listening to some of your favorite podcasts and see what other users are saying about them. Then, try out some of the other features emarketer spotify has to offer, like creating your own playlists or following other users.

The more you use emarketer spotify, the more you’ll learn about how it can help you listen to podcasts and discover new ones. So dive in and start exploring today!


In conclusion, the latest statistics from eMarketer show that Spotify has a substantial lead over Apple Podcasts with regards to monthly active users. This is due largely in part to Spotify’s dedicated focus on user acquisition and their ability to monetize free listeners through advertising. As such, this data reveals that podcasting platforms are rapidly growing in popularity and provides valuable insights into how each platform can better serve their audiences going forward.

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