India’s capital city of Delhi is one of the most populous and fastest-growing cities in the world. With a population of more than 25 million, it is also home to over 900 million users on Whatsapp. This makes Delhi one of the most digitally connected cities in India, with almost 90% of its population having access to the internet. The popularity of Whatsapp in India has enabled businesses to reach out to customers in ways that weren’t possible before. As such, companies are utilizing this popular messaging platform as an effective marketing tool and leveraging its features to gain insights into customer preferences and behavior. In this article, we will explore how businesses in Delhi are using Whatsapp for marketing purposes and how these strategies are helping them reach their goals.

What is the WhatsApp India Plan?

WhatsApp India plans to offer a suite of new features for businesses, including a dedicated business app, customer service tools, and integration with WhatsApp’s existing messaging app. The company is also working on a payments service for India that would allow users to send money to each other and make in-app purchases.

The WhatsApp India Plan is the company’s first major push into the country’s burgeoning internet economy. With over 1 billion users, India is WhatsApp’s largest market, and the company is looking to tap into the country’s growing digital payments market.

The WhatsApp Business app will be available for free to small businesses, while larger businesses will be able to purchase a subscription that includes additional features. The app will include tools such as automated messages, quick replies, and Away Messages.

The customer service tools will allow businesses to respond to messages from customers within 24 hours. WhatsApp is also working on integrating its existing messaging app with the Business app, so that businesses can manage both personal and professional chats from one place.

The payments service is currently in testing with a select group of users in India. Once launched, it will allow users to send money to each other and make in-app purchases. The service will be linked to users’ bank accounts and will use Aadhaar-based authentication to verify transactions.

What is the Delhi High Court’s ruling on the matter?

The Delhi High Court has ruled that WhatsApp is not liable for any messages that are circulated on its platform. The court said that WhatsApp cannot be held responsible for the content of the messages as it does not have any control over them. This ruling comes after a petition was filed by a group of students who claimed that they had received threats and abusive messages on WhatsApp.

What are the implications of this ruling?

The ruling could have far-reaching implications for how social media companies moderate content on their platforms. It could also lead to increased self-censorship by these companies, as they try to avoid being held liable for content that is posted on their platforms.

What does this mean for WhatsApp users in India?

For WhatsApp users in India, this means that they will no longer be able to send or receive messages from people outside of India. In addition, they will no longer be able to use WhatsApp to make calls to people outside of India.


India has rapidly risen in the global rankings of economic and technological prowess. The emergence of WhatsApp, IndiaTrivedi and Bloomberg, among other tech-driven platforms, have allowed Indian businesses to better compete on a global stage. Delhi has become one of the world’s most cutting-edge cities as a result of this new wave of innovation. It is likely that these trends will only continue to progress in the coming years.

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