A social media audit is a comprehensive review that evaluates your company’s current digital marketing strategies and marketing efforts on social media platforms such as Facebook, Twitter, Google+, LinkedIn, and other sites. This review aims to identify opportunities for improvement based on industry best practices and benchmarks set by competitors in your market segment.
The primary goal of a social media audit is to provide recommendations on how your company can improve its digital marketing efforts across all major social channels. It also provides feedback on what’s working well so that there is no duplication of efforts when executing new strategies or tactics. The insights gained from these audits help companies make smarter decisions about their overall digital marketing strategies and tactics.
An audit is typically performed by a third-party firm or individual who knows best practices, industry benchmarks, and the latest trends in digital marketing. These audits can be conducted in person at your company’s offices, via telephone or web conference, or virtually via email correspondence.
1. Benefits of Performing Social Media Audit
Social media is a powerful tool for businesses of all sizes. It can be used as a marketing, customer service, and internal communication channel. Therefore, the benefit of performing an audit is finding your current online presence and where you need to improve. Through this exercise, you will be able to identify your strengths and weaknesses in the online space and make improvements where necessary.
2. What Are Some Things To Look For?
The first thing to do is identify the platforms your company has a presence on. Most companies opt for Facebook, Twitter, LinkedIn, and Google+. However, it is important to understand that these are not the only platforms you should be active on. For example, many businesses overlook Pinterest, a top-rated social media platform.
Once you have identified the different social media platforms you are using, look at each of them individually and check for things like:
Are your posts adequately tagged?
This will help people find your content easily. A good practice is to use hashtags in every post so that people can easily find them by searching for the hashtag.
Are you scheduling posts in advance?
If not, this could signal that your time management skills need some improvement or that someone else needs to take over this task as you are too busy with other things to manage your online presence effectively.
3. How Long Will It Take?
How long will it take for you to achieve the results you want? It is important to understand this because you need to know whether or not the work will be worth your time. If it will take a lot of time and effort, but there are no concrete results, then it is probably not worth your time. On the other hand, if you can see that your efforts will pay off in a short period, it would be worthwhile to continue.
4. What Are The Costs Associated?
The cost of an audit will vary depending on the scope, type of services provided, and length of time it takes to complete. The average cost for a social media audit ranges from $500 to $15,000. Most clients feel that their investment in the audit is well worth it because they have clarity on how best to market their products and services across multiple channels.
NetbaseQuid, a social media audit company, has been using social media analytics software to conduct audits. The company offers a social media audit service that includes additional services such as content analysis, competitive intelligence, and competitor research. They use software from Social Bakers to track and analyze social media data, a real-time dashboard that allows you to evaluate the performance of your social media strategy performance.